Kim joined Beacon Mobility in April 2021 and previously served as Director of Commercial Support, where she led proposal strategy, marketing initiatives, and commercial process improvements that helped strengthen Beacon’s growth and brand presence.

Today, as Director of Market Insights, Kim leads market intelligence, competitive analysis, customer insights, and strategic growth initiatives across Beacon’s family of brands. She partners with teams across the organization to transform market trends, customer feedback, and business data into actionable insights that support growth, retention, and informed decision-making.

With 26+ years of experience in marketing, business development, and proposal management, Kim has led high-impact growth and content strategies across professional services, technical manufacturing, and transportation organizations. Her expertise combines strategic thinking, disciplined processes, and practical execution to help organizations make informed decisions and achieve sustainable growth.

A strong advocate for lifelong learning, Kim believes education and continuous development are essential to personal and professional growth. She is passionate about mentoring others, sharing knowledge, and helping individuals and teams reach their full potential.

Outside of work, Kim enjoys traveling, gardening, photography, and cheering on the Chicago Cubs while staying actively involved in her sons’ academic and athletic pursuits.